Why In India Christian Literature promotion is treated as business.

We are in the process of promoting good Christian Literature in and around India.As we meet different publishers and promoters we have seen that most of them treat this as a business where profit and loss is calculated.
Let me share you some valid reasons to prove that literature promotion is not a business but ministry.
1.For proclaiming gospel in a crusade we spend millions of dollar every time and we never think about the returns.We simply spend and praise God when souls are saved.
Same way if we consider literature promotion as ministry we will never calculate the promotion expenses.
2.Normally when a minister of God prays some of us give them offering but when told to buy one Christian literature the person is not interested.Why not bless the literature promoter with the God's money you have to go further.
3.In India most of the people want literature for free but very few to support.There is a great danger of giving the literature free unless you really deserve as most of them will never read so a small amount is always good.
4.Churches not coming forward to take the challenge,In some places there is a huge demand of Bibles but no one to distribute.
I can add so many inputs but our intention is to keep the good work going.
Please treat literature promotion as ministry and bless the person who is into ministry with some offering for his needs.Hope to Share very often with you about the need of literature promotion.